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Creates tailored offering of 150 products.
March 16, 2015
By: Christine Esposito
Editor-in-Chief
Mary Kay has moved into Colombia. The $4 billion beauty company made an initial investment of $8 million to start its operations in the country. Mary Kay executives from the U.S., Mexico, Brazil and Argentina worked in partnership with Mary Kay Colombia executives in all aspects of the expansion, from market research to tailoring the Mary Kay opportunity to the Colombian market. The company will offer 150 select beauty products in the color cosmetics, skin care, fragrance and body care categori...
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